Having Instagram as your business profile is a huge boost to your brand. Instagram has become extremely popular and it’s also one of the largest social media networks, which gives you many options to advertise your business (or yourself if you’re a model or actor).
If you want Instagram to be your marketing hub, then this guide will teach you how to promote your business on Instagram without looking spammy .
1) Instagram as Your Business Profile
There are two ways to use Instagram as an ideal marketing platform for businesses: having Instagram as part of your pre-existing website or blog, or just using Instagram itself as a standalone website.
Using Instagram as part of another site is relatively simple: all you have to do is create an Instagram account and then add it as a tab on your website. Instagram provides a code that you can embed onto your website to make this process easy.
If you want to use Instagram as a standalone site, then things are a bit more complicated. You’ll need to create an Instagram account and then set up your profile so that it looks like a business profile (by adding your website URL, for example).
Once you’ve done that, you can start using Instagram as you would any other website. The only downside is that Instagram doesn’t provide any built-in functionality for businesses (such as a “contact us” page). However, there are many third-party applications that can help you manage your Instagram account as a business.
2) Profile Picture
Your profile picture is one of the most important elements of your Instagram profile. It’s the first thing that people will see, so you need to make sure that it represents your business in a positive light.
You should use a high-quality picture of your company logo or a headshot of yourself (if you’re the face of your business). Avoid using cheesy or over-the-top stock photos, as they’ll make your business look unprofessional.
The bio is another important part of your Instagram profile. It’s where you can tell people about your business and what you do. You only have 150 characters to work with, so you need to be concise and to-the-point.
Make sure to include a brief description of your business and what separates you from the competition. You can also list your website URL and other contact information (such as your phone number or email address).
4) Instagram Posts
The best way to advertise your business on Instagram is by posting high-quality photos and videos. However, you need to be careful not to post too many promotional posts, as it will look spammy and people will start to ignore them.
Instead, try to mix up your posts with a mix of promotional content, lifestyle content and behind-the-scenes content. This will keep people interested in your account and they’ll be more likely to check out your website or buy your products/services.
Hashtags are an important part Instagram: they help people to find your Instagram account and they let you connect with other Instagram users.
There are two types of Instagram hashtags: general hashtags and branded hashtags. You should definitely use the first type because it allows you to reach a lot of people who might be interested in your business (but aren’t already following you). Some good examples of Instagram hashtags include #marketing, #advertising and #accounting.
Branded hashtags are those that relate specifically to your business or industry. For example, if you’re selling art supplies then you could use the hashtag #artsuppliesdenverco. People searching for this hashtag will see your Instagram post and may decide to check out your profile and website.
6) Instagram Shopping
Instagram launched Instagram shopping a few years, which means that you can now sell products on Instagram. Instagram’s relatively young age means that many businesses haven’t yet cottoned on to its benefits as a marketing tool. This provides you with an opportunity to attract these business by being one of the first companies to use Instagram as a sales platform.
To use Instagram shopping, all you have to do is tag the product in your Instagram post and then select “shop now” next time someone clicks on your post. They’ll be taken to your website where they can complete their purchase (you’ll receive a commission if they buy something).
You can also use Instagram shopping for discounts or special promotions by adding special promo codes to your Instagram posts.
7) Instagram Stories
Instagram Stories are a great way to engage with your followers and increase brand awareness. They’re similar to Snapchat stories, except they’re only visible to people who follow you on Instagram.
Stories allow you to share short videos and photos that disappear after 24 hours. This can be a great way to promote your products or services, as well as give people a behind-the-scenes look at what goes on at your business.
You should try to post a new Instagram story every day, and make sure to use interesting visuals and catchy captions to keep people engaged.
Geotagging is the process of adding location information to an Instagram post. This is a great way to connect with other Instagram users who are located near you.
You can add geotagging by using the Instagram app on your phone. When you open the Instagram app, tap on the “location” tab and then select the “add location” button. You can then search for the location of your business and add it to your post.
9) Instagram Ads
Instagram Ads are a great way to reach a large number of people who may be interested in your business. Instagram Ads allow you to target people based on their interests, demographics and even their purchasing behavior.
You can create Instagram Ads in just a few minutes by using Facebook’s advertising platform. All you need to do is provide some basic information about your Instagram account and your audience, and Facebook will do the rest.
Once you’ve created an Instagram ad, you’ll be able to monitor its performance in real time. You can see how many people have viewed or engaged with your Instagram post, as well as which demographic groups are interacting with it most. This information is invaluable for making decisions about Instagram ads in the future.
10) Instagram Stories Ads
Instagram recently launched Instagram Stories Ads, which allow businesses to promote their products or services through Instagram’s popular Instagram Stories feature.
To create one of these ads, you simply need to take the images that you want to use from within your photo library (or choose new ones). The next step is choosing a creative format for your ad. You can choose from a variety of different templates, or you can create your own.
Once you’ve created your ad, Facebook will help you to target it to the right audience. Instagram Stories Ads are a great way to reach people who are already interested in your business.
12) Instagram Contest
Instagram contests are a great way to engage with your followers and increase brand awareness. They’re also a great way to get people to interact with your Instagram account.
There are a variety of different types of Instagram contests that you can run, but the most common is the photo contest. In a photo contest, Instagram users are asked to post a photo that represents your business in some way. The winner is usually chosen based on the creativity of their photo, or the number of likes that it receives.
You should try to promote your Instagram contests on other social media platforms, as well as on your website and in your store. You can also ask your followers to promote the contest for you. This will help you to reach a larger audience and increase the chances of winning.
13) Instagram User-Generated Content
Instagram user-generated content (UGC) is one of the best ways to increase brand awareness and create a connection with your customers. UGC is any type of content that is created by someone other than your business.
For example, if you run a restaurant, you could ask your customers to post photos of their meals on Instagram using your restaurant’s hashtag. This would create a connection between your restaurant and your customers, and it would also show potential customers what they could expect if they visit your restaurant.
UGC can take many different forms, such as videos, photos, and text posts. You should try to encourage as much UGC as possible, and you can do this by running contests, offering discounts, or even just asking your customers to post photos of themselves using your product.
14) Instagram Live Video
Instagram live video is a great way to connect with your followers and increase brand awareness. It’s also an excellent way to boost your Instagram engagement. Instagram live video lets users share real-time photos and videos, which will appear on their Instagram story once the broadcast has ended.
Anyone can use Instagram live video, including you! The best time to run Instagram live videos is between 8 pm and 10 pm during weekdays, when most of your customers are likely to be using Instagram. To get started with Instagram Live Videos, simply go into the Instagram app and start broadcasting by tapping the “start” button. You can also access Instagram Live through Facebook’s advertising platform if you want to target certain demographics or locations.
15) Instagram Carousel Ads
Instagram carousel ads allow you to give a sneak preview of your business or showcase different products all in one Instagram ad. This allows potential customers to get a better idea of what you have to offer, and it’s a great way to increase Instagram engagement from those who see your Instagram Carousel ads.
You can run Instagram carousel ads by using Facebook Business Manager/Ads Manager. Simply upload several images that you want included in your Instagram Carousel Ad as either .jpg or .png files, then choose how many images will be included in your Instagram carousel ad, the layout for each image thumbnail, and which order they should appear in.